![]() ![]() “This team brings everything to the table: a deep understanding of emerging trends, consumer lifestyle design, gaming and hardware design,” says Khaira. Leveraging deep experience in gaming and controller design, we built working prototypes that we challenged and validated, determining what the final product experience should look like. This enables us to use a structured process to uncover new insights, develop and test the best ideas, and overcome any roadblocks along the way,” says Norio Fujikawa, Executive Creative Director. “With all projects, we apply a five-step methodology for driving end-to-end product innovation. Our team brought consumer lifestyle insights, gaming and controller design expertise to bear. There was an opportunity to launch Backbone boldly, create industry noise, and potentially, own a category. Our team captured Backbone’s vision for creating a gaming experience that would harness the Apple iPhone platform. “Little did we know that cloud and core gaming on mobile would experience exponential growth, resulting in a groundswell of excitement around this vision.”īringing a compelling vision for mobile gaming to life Just as Roku built a business out of bringing all the video services to one place and Sonos did for music, Backbone aims to do so for gaming on mobile devices,” says Maneet Khaira, CEO, Backbone. “We had a vision for a device platform that could power the future of gaming, which in our view was centred around mobile. ![]() That means high-fidelity mobile gaming is comparable to playing on a high-end console, offering an amazing clarity of vision and a more elevated experience overall for years to come. Understanding the limitations of gaming on mobile, Backbone One enhances mobile gaming with better inputs and software. Further, consumers can use a product they already have for gaming, rather than purchasing a dedicated system, opening up opportunity to more people. Even as the world returns to normal, mobile gaming activity remains high, as new behaviours have become entrenched in our lifestyle. In addition to playing games with friends, family, and strangers, consumers also watch top gamers livestream on platforms such as Twitch. Mobile gaming use surged 63 percent, as consumers looked for ways to relieve stress and tedium and connect socially. In addition, the fidelity of imagery and features get richer with every product release.ĭuring 2020, consumers were trapped at home due to the pandemic. They’re ubiquitous, easy to use, and always with consumers. Backbone worked with Sony to develop the Backbone One: PlayStation Edition.Released October 2020, Backbone One has become the #1 best seller on Amazon in the cell phone gaming controllers category.Designed and developed Backbone One, a portable mobile game controller for iPhones, to lead the category within a year.Xbox Game Pass Ultimate: Get 1 Month of Xbox Game Pass Ultimate with purchase of Backbone (code issued digitally during product set up).Cancel before membership ends to avoid recurring fees Included features, content, and perks may change. *Subscription continues automatically new Backbone+ members only valid payment method required. The Backbone can still be used as a gaming controller without Backbone+. đ-year Backbone+ INCLUDED: Get access to exclusive perks and the Backbone app, which serves as a hub for all your games, recommends new games, connect with friends, screen record, play on any screen, and more.Adapter included for better experience on iPhone 13 Pro and iPhone 13 Pro Max Works with any iPhone: Compatible with the latest iPhones.Charge and use your favorite headset while you play ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |